Skin, Coat, Odor, and Comfort in One Bottle
Specially formulated for pets with sensitive skin and recurring skin concerns, NOVAPET Soothing Shampoo is a science-based, gentle cleansing solution made with globally patented peptides and EWG green-grade ingredients. It effectively removes odor, itchiness, dandruff, and dead skin while improving coat volume and softness—without irritating sensitive noses or skin.
Recommended For Pets Who...
• Have sensitive skin and need a safe, gentle shampoo
• Scratch frequently due to skin irritation or allergies
• Have matted, greasy, or dull fur lacking volume and shine
• Frequently shake off dead skin or dandruff
• Struggle with strong or persistent fur odor
Key Features & Benefits
• Global Patented Peptide Technology
Targets skin irritation, odor, itchiness, hair volume, and exfoliation all at once for visibly healthier skin and coat.
• Science-Driven Skincare for Pets
Co-developed by researchers from KAIST and POSTECH and powered by NOVACELL Technology, which is advancing atopic dermatitis immunotherapy for pets.
• Visible Coat Transformation
In collaboration with Greencos, this formula boosts fur softness and volume, leaving your pet’s coat fresh, fluffy, and manageable.
• Safe, Clean, and Transparent Ingredients
Made entirely with EWG Green Grade ingredients—safe for even the most delicate pets, puppies, and kittens.
• Clinically Tested and Certified
Passed clinical tests for Staphylococcus aureus and skin irritation at verified centers in Malaysia—gentle enough for pets with highly sensitive skin.
• Fragrance-Free & Non-Irritating
Free from artificial fragrances—ideal for pets with a keen sense of smell or allergic reactions to scents.
How to Use
1. Gently comb your pet’s fur to remove tangles before washing.
2. Wet thoroughly with lukewarm water.
3. Apply an appropriate amount of shampoo and massage gently to create a rich lather.
4. Rinse thoroughly to ensure no residue is left behind.



Another hit item following NOVAPET Mist!
A hypoallergenic soothing shampoo
made with patented ingredients
Improves skin troubles / Improves itchiness / Removes Odor
Removes Dead Skin Cells / Improves Hair Volume
✔️ Reduces skin trouble bacteria by up to 97.6%
✔️ Completed skin irritation test
✔️ All ingredients EWG green grade
A dog's skin is 3 to 4 times thinner than that of a human,
so it is easily exposed to the external environment and various skin diseases occur.
✔️ Pets with sensitive skin who are concerned about choosing a shampoo
✔️ Pets who scratch frequently due to many skin problems
✔️ Pets with matted and oily fur
✔️ Pets with dull and voluminous fur
✔️ Pets with lots of dead skin cells and dandruff who frequently shake their bodies
✔️ Pets with an unusually strong fur odor
Why NOVAPET Soothing Shampoo is Special!
1
Removes Trouble, Itchiness, and Odor
NOVAPET's patented peptide is excellent for removing trouble, itchiness, and odor.
2
Improves Rich Hair Volume and Shine
NOVAPET's specialized formulation in collaboration with Greencos improves hair softness and volume.
3
All ingredients EWG Green Grade, No Harmful Substances
All ingredients suitable for cosmetic ingredient stability are used
4
Various Reliable Experimental Results
Certified by an authorized clinical trial center, including Malaysian, Staphylococcus, and Skin Irritation Tests,
so you can use it safely on pets with sensitive skin
Trusted Research Team
NOVAPET is a product created through continuous research and development of products with the direct participation of researchers from KAIST and Pohang University of Science and Technology.
NOVACELL Technology, the development company of NOVAPET, is developing a new drug for atopic dermatitis immunotherapy.
Reliable patented ingredients
Using NOVAPET's global patented antibacterial peptide ingredient, which is also listed in SCI papers, we effectively deal with various symptoms, and through an MOU with Haemaru Companion Animal Medical Foundation, the first private secondary treatment animal hospital in Korea, we promised to cooperate in various fields such as research, development, and global expansion of medicines and skin care products for companion animals for joint development and treatment of incurable diseases in companion animals.
Novapet's special recipe
1
Capryloyl heptapeptide-33
Novapet's patented new drug development material solves skin troubles and itchiness.
2
Oat kernel extract
Sedative, anti-inflammatory, softens skin and hair
3
Citric acid
Removes dead skin cells in pores to make skin healthy
4
Caprylyl glycol
Excellent moisturizing effect, keeps skin soft and elastic. Contains various minerals and vitamins A, B, C, and K to relieve skin fever and soothe skin.
EWG All Ingredients Green
Safe to use with confidence as all ingredients are safe
Clean and hygienic manufacturing process
Novapet is a product made through strict processes by GREEN COS, a safe and reliable manufacturing company.
Completed skin irritation test (EXCELLENT grade)
There is no irritation when used on the skin of sensitive pets or weakened animals, and there is no irritation on human skin either.
Unscented and Odorless
Since no artificial fragrance ingredients are added, it is safe for pets with sensitive senses of smell.
How to Use
✔️ Comb before use to remove tangled hair.
✔️ Wet your dog's hair thoroughly with lukewarm water, apply an appropriate amount of shampoo, lather, gently massage the fur, and then rinse thoroughly.
FAQs
Q. What is the difference between NOVAPET Soothing Shampoo and other existing shampoos?
A. NOVAPET Soothing Shampoo is a product that contains our own trouble/skin barrier strengthening patented material (NCP 112) and is a product that can manage skin protection/hair quality improvement/itching at once. It is a fragrance-free and silky formulation, so both pets and owners can use it with greater comfort and satisfaction when bathing.
Q. Can I use it on dogs and cats?
A. Yes, you can use it on all pets, including dogs and cats.
Q. Is it okay for people to use it? It is for animals, so can we use it together?
A. Since it is a product approved for animal use, we recommend using it for pets. However, the ingredients of this product are EWG green grade raw materials and are also used in human shampoos and cosmetics.
Q. How do I use it?
A. NOVAPET Shampoo is a non-irritating product, so you can use it every day, but if you don't have any problems, we recommend using it once a week or so. If you spray NOVAPET Soothing Mist after bathing with NOVAPET Shampoo, the hair protection and improvement effect will be even greater, and if you comb it after drying, you can immediately see the hair quality improve and the volume come back.
With long-term management, the hair becomes more abundant and softer.
Q. Is there any problem with long-term use?
A. NOVAPET is a product made using trouble/skin barrier peptides developed due to the need for alternative treatment due to stability issues with non-specific immunosuppressants when using existing steroids.
It is a product made by considering all the necessary characteristics for long-term use, so there is no problem with long-term use.
All ingredients
Purified water, lauryl betaine, sodium C14-16 olefin sulfonate, glycerin, sodium chloride, 1,2-hexanediol, polyquaternium-10, caprylyl glycol, ethylhexyl glycerin, polyquaternium-67, citric acid, disodium EDTA, oat kernel extract, pine resin extract, capryloyl heptapeptide-33, dipropylene glycol, arginine
Pet skin protector
Solves Skin Troubles / Odor / Dry skin / Ear Troubles all at once
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