What is digital marketing?

In Korea, digital marketing, which is more widely known as online marketing, is to expose and reach out to customers using the Internet, mobile devices (smartphones, tablets, etc.), social media (social media), search engines, etc. Some marketing experts say that when it comes to reaching out to customers, it is necessary to understand traditional marketing methods, new approaches and technologies, and how customers behave.


Understanding Digital Marketing

Digital marketing is now a much-expanded audience, but it aims to target and interact with a segmented customer base. In other words, a series of corporate actions, such as keyword search ads, email promotions, and promotional Tweets, are essential for two-way communication between the company and the customer, including customer feedback.


In fact, we often confuse digital and Internet marketing, but strictly speaking, they have different concepts. For example, Internet marketing is just about promoting it over the Internet. In contrast, digital marketing is a marketing method that can be done through mobile devices, subway platforms, video games, smartphones, and more.


Digital Marketing Channel


Let's look at some of the channels that can be more specifically of digital marketing.


Website Marketing

Websites are the most important and most powerful channel for digital marketing. However, for a website to have such a powerful power, it requires a variety of and ongoing online marketing. The website should represent the company, brand, goods and services to customers easily. And websites must be easy to use, fast and pro-mobile, and developed and operated with SEO-(Search Engine Optimisation) in mind.


PPC (Pay-Per-Click) Ads

PPC is a way to access Internet users through an online platform, paying a certain amount per click as an advertisement. Online platforms may have keywords and banner ads from Naver.com, "Next" (Daum.net) in Korea, and globally, google, Bing, Facebook, YouTube, Twitter, etc. may introduce the company's promotions or products to its target audience. The advantage of PPC is that you can segment your desired target audience by dividing your age, gender, region, and more.


Content Marketing

The goal of content marketing is to reach potential customers through content. And content is usually created on our website and promoted through social media, email marketing, SEO and PPC. Contents marketing tools can be found in blogs, e-books, online courses, podcasts and webinars.


Email Marketing

Email marketing is the most efficient digital marketing channel. Many people confuse email marketing with spam, and email marketing is completely different from spam. Email marketing is not about sprinkling email to an unspecified number of people, but focusing on identifying the needs of a particular group of potential customers and communicating information about the areas they care about in relation to the company or product. Most digital marketers need to use all possible online marketing channels to reach out to their customers and create leads of the customer, ultimately creating an active customer list.

Social Media Marketing

The ultimate goal of social media marketing campaigns is to inform customers about their brand and build trust through interaction. Nowadays, it is not only about introducing products or companies but also being able to sell directly, making it a vital marketing channel that can be reached by potential customers.


Affiliate Marketing

Affiliate marketing has been around for a long time, but it's also a popular marketing channel in the digital age. Affiliate marketing is a structure that divides profits when a third party influences the promotion or sale of a company. In the Internet age, especially in the Internet era, social media operators with many followers of power bloggers are used to bring customers to their websites or to promote their products. As is well known, Amazon.com spends hundreds of thousands of dollars each month on affiliate marketing costs, and it's also working.


Video Marketing

The speed of the Internet from 4G to 5G has accelerated the development of video content, and youTube, the leading player, has already grown into the second largest search err in the world. And it appears that millions of people use YouTube to refer to the content when deciding to buy a product. In addition to YouTube, you can also use videos, Instagram, and video marketing campaigns to target TicTalk users these days. And for successful video marketing, it's important to combine SEO, content marketing, and social media marketing.


Text (SMS) messages

Companies and organizations also use SMS and text to provide the latest information and promotions. Away from the way that it was previously only guided through simple texting, it is now used as a channel through many messenger programs (KakaoTalk, WhatsApp, WeChat, etc.) to attach the contents and links to allow recipients to easily reach the web page or the page that introduces the contents.