The recipe for catching the customer's heart! The Importance of Color Marketing

In companies and the air industry

We conduct lectures and consulting on color marketing.

While many representatives are troubled,

What color should I do with the product I made?

What color will our logo be?

How do I do the interior color concept of the space I founded, etc.

I had a lot of color concerns.

So! Today!

Why color is important in our company's marketing

I'll post about it.

You guys

Samsung, what color comes to mind when you think of NAVER?

Most people would have thought of Blue on Samsung and Green on Naver.

Having your own color is one of the most important facts.

It's easy to get an image on people's brains, and it plays a big role in building the brand's image!

The Importance of Color Marketing

If you look at a study or journal called "How Color Affects Marketing," 90%of impulse purchasers only saw and decided on color. In other studies, the relationship between consumers and brands often intersyses with the color of the brand, and it also affects the image of the company that consumers think of.

Color marketing is more than just distinguishing it from other competitors.

The human brain prefers instantly recognizable brands, but color is one of the main factors that distinguishes which brands they are.

The color is the product. It's no over spoken!

I'll tell you some interesting figures about the effect of color on product purchase^^

92% of people believe that color gives an impressive brand image.

90% of people feel that color is helping to drive new consumers.

90% of people believe that color is more memorable when used in presentations and documents.

90% believe customers remember presentations an documents better when color is used.

83% believe color makes them appear more successful.

81% think color gives them a competitive edge.

76% believe that the use of color makes their business appear larger to clients.

Source: Color and Marketing - The Impact of Color on Brand Identity

Are you

Are you using branding colors that will affect consumers?

If you have any color concerns,

In 'ITCOLOR'! Please contactus.^^